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Campaign description and sample message examples

Vague or mismatched content is the number one reason carrier registrations get rejected. Below are copy-ready examples to model your own after: a compliant campaign description for your industry, and approved-vs-rejected sample messages for the kinds of texts you’ll send.
Don’t copy these word-for-word. Carriers reject content that doesn’t match your real business. Use them as patterns, then swap in your brand name, your use cases, and your actual opt-in method. In MessageDesk you can also click Generate with AI to draft a compliant description and samples from your campaign details.
The golden rule: your campaign description, your sample messages, and your website all have to tell the same story. If your description says “appointment reminders” but your samples are flash-sale promos, carriers reject the mismatch.

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Campaign description examples by industry

A strong campaign description says who opts in, what you send, how people opt in, and notes that message frequency varies. Aim for specific and brand-consistent, because carriers read this closely.

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Home services (HVAC, plumbing, electrical)

Summit Air & Plumbing sends SMS messages to existing customers and scheduled leads for appointment reminders, technician-arrival notifications, service follow-ups, invoices and payment links, and occasional seasonal maintenance promotions. Recipients opt in by submitting their phone number through the contact and booking forms on summitairplumbing.com or by providing written consent when they schedule service. Message frequency varies by account and service activity.

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Dental and healthcare practices

Bright Smile Dental sends SMS messages to current patients for appointment reminders, confirmations, pre-visit instructions, billing and balance notifications, and recall/checkup reminders. Patients opt in through the appointment-request form on brightsmiledental.com and on intake paperwork at the office. Message frequency varies based on appointment activity.

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Retail and e-commerce

Trailhead Outfitters sends SMS messages to customers and subscribers for order confirmations, shipping and delivery updates, back-in-stock alerts, review requests, and marketing promotions. Customers opt in by checking the SMS consent box at checkout and on signup forms at trailheadoutfitters.com. Message frequency varies; promotional sends are occasional.

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Restaurants and hospitality

Riverside Grill sends SMS messages to guests who opt in for reservation confirmations, waitlist notifications, order-ready alerts, and occasional event and special-menu announcements. Guests opt in through the reservation form on riversidegrill.com and by texting the keyword TABLE to our number. Message frequency varies.

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Nonprofits and membership organizations

Open Door Community Center sends SMS messages to donors, volunteers, and members for event reminders, volunteer scheduling, program updates, and donation-drive announcements. Recipients opt in through the sign-up form on opendoorcenter.org and on printed forms at events, with an SMS consent checkbox. Message frequency varies by program and campaign.
Harbor Point Advisors sends SMS messages to existing clients for appointment reminders, document-request notifications, deadline reminders, and account notifications. Clients opt in through the client-intake form on harborpointadvisors.com and by written consent in their engagement agreement. Message frequency varies based on account activity.

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Fitness and studios

Cadence Cycling Studio sends SMS messages to members for class reminders, schedule changes, waitlist openings, membership and billing notifications, and occasional promotions. Members opt in through the class-booking form on cadencecycling.com and at in-studio signup with a consent checkbox. Message frequency varies.
If your campaign includes any marketing or promotional content, your opt-in must be a written method (web form, keyword, QR, or paper form). Verbal consent isn’t accepted for marketing. See opt-in methods.

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Sample messages: approved vs rejected

Every sample must include your brand/organization name and opt-out language, read like a real message a contact would receive (not a placeholder), and match your campaign description. Here’s what carriers reject and how to fix it, by use case.

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Appointment reminders

Why the first fails: no business name, no opt-out language. The fix adds the brand, specifics, and STOP.

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Order and delivery notifications

Why the first fails: no brand, no opt-out, and it says “here” but includes no link. If you declared that messages contain links, at least one sample must show a real URL.

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Invoices and payments

Why the first fails: vague, no brand, pressure language, no opt-out. The fix names the business, the invoice, and a real payment link.

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Review and feedback requests

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Marketing and promotions

Why the first fails: no brand, no opt-out, and, critically, a promotional sample must live on a campaign that declares marketing and uses a written opt-in method. Don’t submit a promo sample on a “customer service / notifications” campaign; that mismatch gets declined.

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Customer care and support

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Account notifications and 2FA

Even one-time-passcode and account messages should carry your org name and opt-out on the samples you submit for registration, so carriers can see who’s sending and that recipients can opt out.

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Quick checklist for every sample

  • ✅ Includes your brand/organization name
  • ✅ Includes opt-out language (“Reply STOP to opt out”)
  • ✅ Reads like a real message, not a placeholder
  • ✅ Matches your campaign description and declared use cases
  • ✅ Contains a real link if you declared messages include URLs, and a real phone number if you declared they include phone numbers
  • ✅ Between 20 and 320 characters; provide 3 to 5 samples total

Back to the submit guide

Ready to enter these? Return to the step-by-step submit guide. Samples go in step 7, and your campaign description in step 5.